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💖 The Baddie Baddie Glow-Up: A Year of Unstoppable Growth, Viral Moments, Major Wins & Baddie Holiday Gifts


If 2024/2025 taught us anything, it’s this: the Baddie Baddie brand is THAT GIRL — and she’s only getting started.

What began as a bold idea powered by the unapologetic energy of Natalie Nunn has grown into a full-blown movement. A community. A lifestyle. A Pink Empire.

And today, we’re celebrating EVERY win, every milestone, and every baddie who helped us build this powerhouse brand.

Let’s look back at how far we’ve come… and where we’re going next.


We Took Over Amazon — and the Baddies Showed OUT

This year, we officially launched the Baddie Baddie Shot O’Clock™ game on Amazon, and the response was insane. Within days, Baddies across the country filled their carts and made our products one of the most talked-about party games of the season.

From unboxings to reviews, to customers tagging us with their deliveries — Amazon has officially become a new home for the Pink Empire.

And yes… more Baddie products are coming to Amazon VERY soon. 👀

Baddie products on amazon

📱 TikTok Shop Went CRAZY for Baddie Baddie

When we opened our TikTok Shop (@baddie.world.shop), we were expecting excitement. But we weren’t expecting THOUSANDS of views, 100s of customer videos, and nonstop notifications from Baddies showing love.

TikTok Shop has become one of our biggest engines of growth, with creators jumping in to:

✨ Play the Shot O’Clock game

✨ Unbox their CEO Baddie dolls

✨ Show off holiday bundles

Recreate scenes from the Baddies universe (Y’ALL ARE TOO FUNNY)

The Baddies community on TikTok is wild, creative, and the energy is unmatched.

Baddie Merch On TikTok Shop

🎥 The Baddie Baddie Brand Made It Onto the Show

One of the biggest milestones of all: our products have officially been featured on the show Baddies.

Seeing the Shot O’Clock game played on TV…Seeing the CEO Baddie Doll aesthetic in the actual universe…Watching fans in the comments scream about seeing the products on screen…

It’s surreal.It’s iconic.It’s exactly where the brand belongs.


Natalie Nunn Holding the CEO Baddie doll on the show Baddies
Big Lex holding her baddie doll on Baddies

🎄 Holiday Baddies Season Was a MASTERPIECE - Baddie Holiday Gifts

This holiday season, we leveled up harder than ever. We gave endless Baddie Holiday Gifts.

We launched:

💌 Personalized Gift Card Add-Ons

🎅 Pink Baddie Christmas aesthetics all over the shop


The community LOVED it - and the unboxings proved it.

The creativity and energy from customers this season has been amazing!


🎉 The Customer Videos? NEXT LEVEL

From hilarious reenactments to dramatic skits to unboxings that had us screaming — the Baddie fam delivered 100s of videos that helped the brand explode online.

Some of our favorites:

The Baddie community truly brings the brand to life.




🚀 Who's Ready Play Baddie Baddie Shot O'clock with Natalie Nunn?

Baddie Game Night With Natalie Nunn on TikTok Live

You heard that right! We are hosting a live Baddie Shot O'clock TikTok live. You can join and play the game on live with CEO herself. Natalie is going to show you how to play the game like a true Baddie! The event will include special guests, discounts, and giveaways. We haven't announced the date yet but its coming soon! Make sure to stay tuned and have you baddie baddie shot o'clock games ready.


🚀 What’s Next for the Pink Empire

With all this momentum, we’re just getting warmed up.

Coming soon:

🔥 New Baddie Baddie products

🔥 More dolls

🔥 More games

🔥 More merch

🔥 More bundles

🔥 More appearances on the show

🔥 And yes… more viral moments

The Baddie universe is expanding, and the energy is unstoppable.


💕 Thank You, Baddie Fam

Every share, every video, every order, every repost - YOU made this possible. This brand exists because real baddies believed in it and helped build it. We appreciate y'all so much and love this community we are building together 💖

Here’s to the next chapter of the Pink Empire.

Bigger. Louder. Badder.Baddie Baddie Forever. 💖🔥

 
 
 

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